One of the biggest mistakes any small to medium size business can make is not investing time and money into their brand identity. So why is it that so many SME’s invest in building their brands? I’m a business owner myself and I know the daily demands on your time when running a business. You may think brand building is relatively unimportant when struggling to get your product or service to market, or even to try and find your niche market fit. But don’t dismiss the power of good brand building. Good branding does not cost the earth and nobody telling you to hire expensive brand strategists to explore your company’s market or image. But it is important to go beyond just picking some colors and a nice font and then calling that you’re ‘Brand’. Below I have put together some thoughts on how we can all learn from the big brands and how we you can make your brand just as powerful within your industry. Develop your brand standards Think about everything you know about Coca Cola. Now think about a new can that has been released which is blue and has ‘Times New Roman’ font as the words ‘Coca Cola’. You can’t picture it right? For any Query & Web Maintenance, Ask Here : Web Maintenance & Design That’s because Coca Cola has one of the clearest and most recognizable brand standards out there. Everything from the packaging, television commercials, website and social media profiles, draws on its colors, fonts, motifs and experiences. None of this is just by coincidence. A big part of Coca-Cola’s success comes from its ability to transmit feelings and expectations through its branded elements. When you see that red and white can, you know you’re going to get a crisp, refreshing beverage, no matter where in the world you’re buying it. One key way to develop your brand is to create a set of design rules that tie together the look and feel of all your marketing materials. These rules are often referred to as “brand standards.” Ideally, brand standards do the double-duty of creating awareness of your brand and differentiating your brand from your competitors. Think you’re not big enough to worry about your brand? We recommend that even the smallest companies develop and maintain brand standards from the very beginning. The breadth and depth of your brand standards can vary greatly, depending on your needs. Keep in mind that if you’re too strict, you may get issues when trying to be creative, while if you’re too loose, design chaos can result. Focus on strategy and consistency in the following five areas: 1. Logo. There’s perhaps no single more important element to your brand standards than the consistent use of your logo. First, you should never alter or redraw your logo. Second, its placement and sizing should remain consistent within each communication vehicle (for example, your letterhead, brochures, postcards, fliers, etc.). Rules can vary according the type of material you’re using your logo in, but they shouldn’t vary drastically. And if you want to look like a large company, remember this irony: The bigger the company, the smaller the logo. 2. Graphics. Use distinctive symbols and shapes in a consistent way. Choosing the same basic graphic elements will help customers remember your brand faster. Also, be consistent when using borders and/or backgrounds–or show a pattern of consistency that complies with your brand standards. For example, you could choose a cupid-themed border for a Valentine’s Day ad and a clover-themed border for a St. Patrick’s Day ad. In both cases, your border should be consistent in size and/or weight (the amount of emphasis it receives relative to the other elements on the page). 3. Colors. Color is one of the most important components when it comes to brand identity. The colors you choose will make an immediate impression on your audience, and play a large role in memory retrieval. Therefore color can significantly impact someone’s perception of your brand. For example, gold, silver and burgundy are perceived to be upscale, while green is viewed as fresh and healthy. I highly recommend you research and/or test-market certain colors before you commit to a palette. One easy–if not scientific–way to do this is to create a brochure or ad in three or four different color palettes, then survey various people for feedback. And remember that colors have different meanings in different cultures. Also Read : How Brand Design Is Going To Change Your Business Strategies 4. Fonts. Choose just a handful of fonts for use on all your materials, selecting at least one serif font and one san-serif font. Serif fonts have “feet” at the bottom of the font to guide the reader’s eye, while san-serif fonts don’t–“Times” is an example of a serif font; “Helvetica” is an example of a san-serif font. Serif fonts work well in paragraphs or body copy because they give the eye something to “hang on to.” San-serif fonts should be reserved for headlines, numbers in charts, very small text or text that’s reversed out of a color. As a general rule, you should use no more than two fonts in a document, although a third, decorative font could be used sparingly. 5. Illustrative or photographic style. Consider what type of visuals-pictures–you want to feature on your marketing materials. Will your visuals consist of illustrations or photos? Try to stick with one or the other. Regardless of your choice, your visuals should be similar in style and color usage–black and white, four-color, two-color, etc. When you’ve identified rules for the above areas, write them down and distribute them to any employee or vendor–such as a printer–who may need to reference them. Your brand standards will go a long way toward building your brand equity. It’s worth the time and effort to do it right. Dedicate one agency and person with your company to guide and enforce brand standards, Once you have worked with a brand agency to create your brand standards, it is critical that you appoint either the agency or someone within your team working with the agency to manage this and enforce this with all your marketing material online and off. Your brand ‘ambassador’ should be involved with everything that your brand goes out on whether it be packaging, online marketing or offline brand collateral. No matter how branded elements play into your company’s business processes, give this person/agency the overarching authority to make changes — even if they aren’t convenient (or cheap). Just like Coca-Cola wouldn’t let that purple can go down its assembly line, don’t let anything your company produces interfere with the standards you’ve set for yourself. Doing so will only create confusion and diminish the effectiveness of your efforts. Embrace telling your storyThere are many great examples of storytelling. But this Nike example is a great way in showing how this can be done. Check out one of the ‘Find your greatness’ campaigns produced by Nike Harnessing the power of storytelling isn’t limited to the big brands alone. We tend to think of stories as things that might begin with “once upon a time,” present us Good Guys and Bad Guys, take us on a journey which is resolved, if we’re lucky, with a happy ending. But how does a Powerpoint presentation fit into this scheme? Or a television spot promoting a particular product benefit? Or a marketing campaign that aims to associate your brand with a certain set of images and feelings? Share the story of how your company came to be. Post case studies that show how you’ve impacted the stories of your customers. Forget about talking like a marketer and instead focus on sharing the things that make your company unique. Brand storytelling is:· The reason why your company came to be · What motivates your team to wake up and come to work everyday · How your product came to be · What types of customers find value in working with your brand and why · A transparent view into the people behind the company · A relationship-building tool · More subtle than you realize · A concept that underscores your entire web presence · Something that your entire team, at organizational levels, embraces · A look into who you are as a company · Direct Brand storytelling is NOT:· A long-winded, 5-paragraph essay about your company · A blog post · Something isolated · A fragmented view into your company · Something reserved for the marketing team only · A PR stunt · A viral video · A tool to manipulate customers and prospects · Boring · Artsy · You’ll be amazed at how quickly your customers adopt these stories and spread them -for you. -You’ll be amazed at how quickly your customers adopt these stories and spread them for you. Look to take advantage of data“Big data” is one of marketing’s latest buzzwords, but just because it’s “big” doesn’t mean it’s unattainable for smaller brands. Chances are you already have a number of programs producing data for you, from Google Analytics to your customer-relationship management system and more. But are you actually doing anything with this data? Start by figuring out what metrics matter most for your company’s success. Then, figure out how to extract reports from your data sources that will measure your progress towards these key performance indicators. Once a month (or more or less frequently, depending on the length of your sales cycle), run your reports, read through them and make at least three changes based on what you find. Don’t overcomplicate things, and don’t get overwhelmed by the amount of data you have access to. Begin with this simple process, but refine your approaches as you get more comfortable harnessing the power of data. Community Matters At its core, branding should draw people in. People who observe your branded elements should feel as if they’re part of a community, that they have a shared bond with others in the same situation. Some big brands choose to make this relationship more explicit, as in the case of Expedia’s “Find Yours” campaign: The campaign encourages participants to share their travel stories, creating a powerful sense of community amongst those featured in the videos, as well as those who view them. No matter how you approach it, find ways to encourage your customers to share their experiences with your brand. It’s a powerful approach to community-building that serves the dual purpose of building brand exposure and awareness as well. Final Thoughts You don’t have to have a big budget to create good brand standards and. The most creative marketing solutions tend to develop out of necessity, not when you have a lot of financial padding. The creative juices really start flowing when the funds are limited.
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After many years of development, Magento 2.1 has officially been released to the world! But do you really need to upgrade your web shop to magento 2.1? Such decision shouldn’t be taken in hurry; I am listing below some key upgrades provided by Magento 2.1, which may help you to take your decision cautiously. Just Scroll down to read it more. Stay Informed– Woocommerce Vs Magento Vs OpenCart 1. High Performance: According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load! But this is not the case with Magento 2, as it runs around 20% faster than Magento 1.x. 2. More catalogue page views per hour : With Magento 2, the system can easily support 10 million catalog page views per hour vs. just 500,000 page views per hour on the Magento 1.x platform. (Assuming the same hardware.) 3. Database Improvements : Owing to advanced database improvements, you can also have concurrent product management (up to 25+ users in the system updating products) and concurrent order management (up to 50+ users in the backend Magento admin processing orders). Stay Informed– Top 10 Advantages of Magento-CRM Integration 4. Optimized and simplified checkout process : According to latest study of Harris Interactive, 47% of buyers gave up a purchase because checkout process takes too long. But, don’t worry! Magento 2 offers highly optimized and simplified checkout process. 5. Better Admin Panel : With Magento 2, admin is able to customize the admin panel so all the important business information can be accessed quickly. Also, creating products in the admin panel is easier than before with 4x faster product import capabilities. 6. More mobile-friendly : Do you know, over 20% of Google searches are performed on a mobile device, and when it comes to local searches more than half are performed on mobile devices. Magento 2 has enhanced the mobile friendliness of your website. It comes with new responsively designed (and SEO-friendly) themes. Stay Informed- Magento – Inching Closer As A Reliable B2B Platform 7. Faster time to market: Magento 2 brings automated testing that improve code quality and speed up the QA process for a faster time to market. But the most crucial reason is “To Keep Your Web Shop at Forefront in the Market” as: — Magento 1.x will not be extended for any new features — Technical support (bug fixing) for version 1.x will be active until 2018. Conclusion:
Magento 2.1 is definitely packed with lots of features that are necessary for ecommerce platforms. If you also want to build your website on Magento 2.1 or upgrade your current website to the latest version, feel free to contact PixelCrayons: A leading Magento eCommerce development company in India. Now these days, eCommerce is booming like never before. With rising popularity of eCommerce development industry, many entrepreneurs want to try their luck in online marketplace. If you also want to make your debut in this industry, it’s crucial to know the latest trends and statistics of eCommerce industry which help you to channelize your efforts and strategy in the right direction. In this blog post, I have shared an infographic which explains some astounding trends of this industry. I hope these trends help in taking the right decision. Must Watch : Watch eCommerce trends With Stats & Graphs The success of an eCommerce website depends on various factors. It’s an amalgamation ofwell-researched strategies, right eCommerce platform, high performing and secure website, and complete knowledge of good and services that you want to sell on online marketplace.
If you have any query or want to build your own online marketplace, feel free to call PixelCrayons. In 21st century, we all are going through a digital revolution. To be more specific, Smartphone revolution! I am not exaggerating this fact, as it is clear from a recent survey which states: “India will overtake the US as the second largest market for smartphones in the world by 2016. India will exceed 200 million (20 crores ) smartphone users by 2016.” Don’t you think it is the best opportunity for small and medium scale enterprises to enter into the area of digital business, especially who leads existing business and need to reach new heights? This is definitely the right time for all the SMBEs to start using mobile phone applications for their business development. If you hesitate now, that will be a bad decision you have ever made! You should provide an option for the customers to get your goods or services through their mobile phones. A good mobile application can make a tremendous change in your business and make your business easy to access Anytime! Anywhere!. In this case, a hybrid app development will be the right choice. Also Check : Important Mobile App development Trends for 2016 A hybrid app is a mobile application in which the same app can be worked in different mobile operating systems like Android, iOS, Windows, etc., and even in browsers (Mozilla, Chrome, IE, etc.). It is the same as mobile applications for users, which can be installed from App Store or Google Play store. But technically it’s different, its works with a combination of HTML, CSS and JavaScript. Usually, mobile apps are built using own tools. Once the application is built for iOS, it can’t be installed with Android and vice versa. Here comes the difference of hybrid applications. These are hosted inside a native application that uses mobile platform’s Web View which provides access to capabilities like camera, contacts, accelerometer, etc. or it is a combination of both native applications and web applications. Thus, these applications can work on specific platforms as well as multiple platforms. Here is the comparison between native, hybrid and web apps: – Cost effective As we build a single application to use different devices, the app development cost will be very less since same code can work on all devices (iOS, Android, Windows). This again increases the speed of development and reduces the maintenance cost. Apart from this, in future if any changes are to be made to the application, then, you can bravely go for it as there is no need to make changes for all the devices which the application work for. -Resource Availability As I mentioned before, it works based on HTML and JavaScript. So a normal web developer can develop a hybrid app with an extra training. – SpeedIt is known that a hybrid app is a lot faster than a native app, but what is not common knowledge is that it is also a lot faster than mobile web app. The speed of this app is good and unless it requires large graphics, it does not even require network communication, which is another cause of slowdown – User Experience Websites can look absolutely different on every computer and you might get an idea of this by using distinct browsers on different computers. Wrapping Up: In this digital era, having hybrid mobile app for your business definitely give you an edge over your competitors. With the help of hybrid mobile apps you enhance the reach of your goods and services that’s too in a low cost. For a successful hybrid mobile app, a good mobile app development company is a crucial component. With 6+ years of domain expertise, PixelCrayons is providing end-to-end hybrid app development services with the help of skilled and dedicated developers. If you have any query related to mobile Ruby on Rails is one of the hottest technological trends for 2015 which has taken over the web development industry. Ruby on rails developed in Ruby programming language is an open source web application framework. Rails is the software library which extends the software code that are added in Ruby Programming Language. About Ruby on Rails : |
AuthorVarun Bhagat is a Content Writer and marketing professional working with PixelCrayons, a reputed Web & Mobile Application development company. He loves to read and write different blogs related to web design and technologies. Contributing in a blog post aids him spreading the words online with a new set of people. Archives
January 2019
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